Can AI Write B2B How-To Guides? Findings from Our Experiment Suggest Otherwise

There seems to be a stark divide in the content community in response to the soaring success of ChatGPT. Some say that ChatGPT isn’t at all viable for use. Others are quick to point out that this technology will replace writers. Well, if there’s any truth to these viewpoints, it sits at the intersection. Neither […]

4 Areas AI Writers Excel at for B2B Tech Content Writing

Probabilistic determination of the next best possible word – that’s certainly the essence of AI writing tools powered by the famous language models GPT-3 and now GPT-3.5. It’s all computation, and it’s reasonable when people point out – well, where’s the personality in writing? Where’s the technical nuance? These questions reflect legit objections. In fact, […]