B2B Social Media – What Impact Can You Expect From Each Channel?
It’s the start of the Financial Year and there is the whiff of freshly minted marketing strategies and budgets in the air. If articles like our previous posts on B2B Social Media have convinced you that money spent here will not be totally wasted then read on. In this post we will take a look […]
B2B Social Media – Making a Case for Content Marketing
“Content marketing is all the marketing that’s left.” – Seth Godin Well, when it comes from one of the most prominent names in marketing, you cannot ignore it. I am sure you have heard a lot about the importance and relevance of content marketing. Let us look at some holistic stats on content marketing – […]
The Big Impact of B2B Social Media on The B2B Buying Cycle
Over 20+ years I spent in the B2B sales trenches, I maintained a healthy suspicion of “Marketing”. Now that I am the co-founder of a B2B specialist social media agency, I freely confess to a sea change in that attitude. This history does help us, though, as we engage similarly predisposed prospects. B2B Companies, because […]
B2B Social Media – Answers to 10 Most Fundamental Questions
Midas Touch, the company I run, is a B2B Specialist, digital and social media marketing agency. Through that, over the past few years, we have got an opportunity to interact with hundreds of businesses offering products and services to other businesses – also called as B2B services. A few years ago, businesses were almost convinced […]
Butchers Block: Climbing The B2B Sales Value Chain In A Digital Age
Full disclosure – I have never visited a butcher but this story I heard about one tempts me to confer the title of “Sales Guru” on the protagonist! The story goes something like this: Commodity An old lady in a village went to the market to buy supplies for her home each week. She would […]
B2B Sales In The Time Of B2B Social Media
A long time ago in a galaxy far far away I used to sell computer networking equipment to large enterprises. The pressure cooker sales environment was replete with war stories of every hue. Perhaps the one that used to inspire us more than most was the “Legend of the CEO Meeting”. The story goes that […]
Add Content & Social Media – An Integrated Approach To B2B Lead Generation
No one claimed Lead Generation was easy – especially when you are in the B2B space. There are so many moving parts that a key problem becomes how to get them all pulling in the same direction. You may have one or more of the following teams contributing to demand generation: Research team keeping track […]
10 Mind-blowing B2B Social Media Stats and What Those Mean for B2B Companies
A few years ago, when I started Midas Touch, I found myself explaining to companies and business leaders what social media is and what is its relevance for businesses. Fast forward a few years, today, businesses come to us saying that they want to do social media but not really sure how to do it […]
Back to Basics – Where To Start With Marketing?
There’s a clear and present danger in all that we do as marketers – the danger that our day-to-day tasks will suck us so deep into frequent “rinse-repeat” cycles of activities that we will lose sight of the end objective. Tactics often overwhelm Strategy with volume – sometimes to get a better view of the […]