Amid the hype surrounding AI writers, “The State of AI Writers Report 2023” emerges as a beacon, cutting through the noise to reveal the true essence of AI-driven content creation. While many tout the wonders of artificial intelligence in writing, Midas Touch Consultants delves deeper, separating fact from fiction. Through meticulous research and hands-on testing, we present an objective look at the capabilities, potential, and pitfalls of AI writing tools like ChatGPT in the B2B tech sector. This report isn’t just an analysis—it’s a guide for businesses seeking clarity in a world rampant with AI promises. They can better understand what AI can (and can’t) do for their content.
To gauge the real impact and potential of AI writers, we embarked on a rigorous assessment journey. Throughout the course of experimentation, we tested the prowess of leading GPT-3 and GPT-4-powered AI writing tools, including the renowned ChatGPT. Drawing from 50 meticulously crafted articles across diverse technology themes, we’ve unearthed insights that shed light on the future of content creation in the B2B sector.
A staggering 55% of articles saw AI writers contributing less than 50% of the content.
Surprisingly, listicles, which are often deemed straight forward, posed challenges for AI, with 600-word articles taking over 2 hours of continuous work.
Thought leadership content, while benefiting from AI brainstorming, lacked the unique authenticity that sets businesses apart.