If you are

An emerging technology company

You need to

Create regular content that demonstrates your expertise in the niche area
Create content about tech trends and industry news with your unique viewpoints
Create highly focused landing pages for specific industry verticals or functional areas​
Use social media channels to be seen as a trusted source of information in your niche​
Create case studies and testimonials to demonstrate your expertise and impact​
Leverage your CXOs social channels to amplify the messaging of the company through authoritative, strong opinions or even contrarian stands​

With this, you can