If you are

An emerging technology company

Create regular content that demonstrates your expertise in the niche area

Create content about tech trends and industry news with your unique viewpoints

Create highly focused landing pages for specific industry verticals or functional areas

Use social media channels to be seen as a trusted source of information in your niche

Create case studies and testimonials to demonstrate your expertise and impact

Leverage your CXOs social channels to amplify the messaging of the company through authoritative, strong opinions or even contrarian stands

Become more visible in the niche
Occupy the high ground in your niche
Make your target audience more aware of potential use cases and your ability to address those
Create greater confidence in the minds of your prospects about your expertise (which could lead to quicker conversions)