A blog is a great way to tell your target customer community who you are and what you care about. This is your place to showcase your capabilities, the problems you are seeking to solve for your target customers and your view of the circumstances surrounding your specific market – the perfect chance to show “Thought leadership”.
Our skill lies in capturing this expertise inherent within your organization and converting it into a “publishable” and “promotable” format.
The right content is twice as effective when it is “found” by the people who are likely to be most influenced by it. This is where the right social promotion strategy can play a role. LinkedIn or Twitter or both – the need is to find the right mix of channels, the best place to find your target customers, the appropriate messaging and the right frequency of posting and then executing rigorously.
Each channel offers a different opportunity – Twitter is the place for instant updates and content sharing, the LinkedIn company page is your own little presence within LinkedIn where you can showcase your own content or events and LinkedIn groups are possibly the best place to engage with a motivated group of your target customers.
The social promotion strategy is not static but rather has to fit the objectives of the moment and to be appropriate for the content being promoted. Ongoing tweaks based on channel effectiveness are mandatory.
Your social media can be more impactful with elegant branded images. These images are a combination of powerful text message and a visually appealing image that help in increasing the page virality and attractiveness.
Define your category, sharpen your positioning, and give your team language that actually wins deals
A focused workshop to gather information
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Included
Turn scattered positioning into a single, defensible narrative your website, sales team, and content can all pull from.
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Included
Write keyword-focused blogs to support your SEO efforts or more informative blogs to provide answers to the questions of your target audience – with minimal to no inputs from you
List of keywords to target
2
6
Write thought leadership articles to be published in the name of company CXOs (again, with minimal to no inputs from you)
Nil
1
6
Post 12-15 updates on your LinkedIn company page per month
Nil
Included
Included
Provide thought-leading LinkedIn status updates for one of your CXOs
Nil
2
4
Fully researched and written case studies in multiple formats (long-form for web, downloadable PDF, multiple variations for LinkedIn)
Information about the project
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5
Channel management with creation and posting of 80-100 posts
Nil
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Included
A report capturing deep analytics and insights
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Included
Included
A systematic outbound program that creates a predictable, founder-independent pipeline.
Clear ICP definition
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Included
Once a month meeting with experts from Midas Touch to uncover innovative new ideas/ plans/ approaches based on the current business challenges and goals
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Included
