Midas Touch was founded in Pune in 2010 by Radha Giri and Sanjeev Nambudiri. Since then, we have worked with 250+ clients, all in the B2B technology space. That focus isn’t incidental. Positioning, content, and outreach for a technology company run on different assumptions than they do for a consumer brand or a retail chain, and mixing the two dilutes both. We built this practice to go deep in one category rather than wide across many, and 15+ years later, that’s still the only category we work in.
We work with India-based IT services companies, technology product companies, and AI companies selling to US and global enterprise buyers. What connects them is a specific problem: real delivery capability that buyers can’t see or verify before they engage, sold into markets where the buying committee is large, the sales cycle is long, and the competition looks nearly identical on paper. Whether you are a services firm with a decade of client work and no visible story, or an AI company whose capability is real but invisible outside your existing network, that’s the gap we build the marketing infrastructure to close.
Four things, and everything else in the engagement builds on them.
Positioning and Differentiation: A specific, defensible answer to why a buyer should choose you over every credible alternative, built before anything else gets written.
Content Marketing: Blogs, whitepapers, case studies, and landing pages that carry that positioning to buyers doing research long before they contact a vendor.
CXO Branding: LinkedIn presence and ghostwritten thought leadership for the founders and leaders who are, in services, the actual differentiator.
Social Amplification: Distribution and engagement that gets the content and the founder’s voice in front of the buyers who matter, not just a wider audience.
We run on retainers. Growth infrastructure built over a month and abandoned the next month doesn’t compound, and most of what we build, such as positioning, content libraries, or LinkedIn presence, only starts paying off when done consistently. Every client gets a dedicated team and one point of contact who knows your business well enough to not need re-briefing every quarter. The engagement typically starts with a discovery call and a positioning sprint, then moves into the monthly cadence of content and outreach that the sprint sets up.
Midas Touch won the Disruptive Agency of the Year Gold Award at the AgencyCon Indian Agency Awards & Summit in 2019.
Midas Touch is proud to be the winner of “B2B Social Media Agency Of The Year – 2014” award given by Global Youth Marketing Forum.
Our Founder and CEO, Radha Giri, won the Women Leadership Achievement Award at WWLC in 2017.
