If you are

A company in competitive spaces

You need to

Create regular content that focuses on the evolving challenges of your target customers
Create case studies and testimonials for showcasing your expertise and impact
Create whitepapers about specific solution areas and use that as gated content / lead magnets
Create highly focused landing pages with optimized keywords for specific industry verticals and you can help address those challenges
Use social media channels to start associating with the trends and challenges of the industries of your target customers
Leverage your CXOs social channels to attract attention through authoritative, strong opinions or even contrarian stands.

With this, you can