If you are

A “big brand” partner

Are you worried because your association as a partner with the Principal company is not as visible as you would wish?
Do your buyers have no obvious means to know about the latest solutions by you or your offerings?
Are you unable to make the most of the co-marketing fund available from your product Principals?

You need to

Demonstrate expertise through high-quality, thought leadership content like whitepapers or eBooks

Include regular thread from product Principal content in your social media updates

Create content that strongly associates you with the Principal. For example: Blogs on prominent industry use cases, views of latest product updates

Leverage the network and visibility of your CXOs to offer strategic support to the direction taken by the product Principal

With this, you can

Benefit from the strength and the visibility of Principal’s brand
Get closely associated with the Principal’s brand
Appear as an expert to the leads that the product Principal is sending your way
Cement their relationship with the Principal
Get invited as speakers at the Principal events