If you are

A “big brand” partner

You need to

Demonstrate expertise through high-quality, thought leadership content like whitepapers or eBooks
Include regular thread from product Principal content in your social media updates
Create content that strongly associates you with the Principal. For example: Blogs on prominent industry use cases, views of latest product updates
Leverage the network and visibility of your CXOs to offer strategic support to the direction taken by the product Principal

With this, you can