Twitter website mentions that Twitter has 302 million monthly active users and 500 million Tweets are sent per day! But even today, I very frequently answer questions like “Does Twitter work for businesses?” or “What can a business tweet about?” or “I don’t have time to be on Twitter – it’s for people who have no work”…arghhh…

Anyway, I have made peace with such questions – because I think these are simply because of the unawareness about the platform or the genuine lack of knowledge as to how powerfully businesses can leverage Twitter to connect and engage with prospects and customers.

In this post, I am going to share few ideas which you can use on the Twitter handle for your business –

1. Link to a YouTube or Vimeo video relevant to your niche
2. Link to a list of blogs which could be useful for your target audience
3. A special offer – just for Twitter followers
4. If there is a glitch in some platform, share it along with the resolution (if you know it)
5. Connect two people, who you think will value the introductions
6. Ask a simple question which your followers will like to answer
7. A link to a new app/ tool you discovered
8. Review of a new app/ tool – tag the people who you think will especially benefit from it
9. Inspiring, motivational and relevant quotes –humor works well too!
10. Link to an interesting presentation on SlideShare
11. A collation of interesting industry stats
12. Link to an interesting poll
13. An infographic (there are tons of ready infographics at Daily Infographic if you don’t have time to create your own infographic)
14. Behind the scene photos
15. Access to beta of a new product
16. Join the ongoing conversations with trending hashtags
17. Ask feedback on new product
18. Office photos – don’t forget to tag the employees
19. A happy customer photo
20. Recommend a tool which you have found useful for something specific
21. Share a book if you thought you have benefitted from it
22. Randomly thank followers for their RTs or Favorites
23. Exclusive photos of your products
24. An event you plan to attend
25. Be part of a Twitter chat
26. Opinions about current events
27. If you’re planning to attend a conference, join the conversations through event #hashtag before / during / after event
28. Logo or website design of the early versions of your product!
29. Link to a relevant podcast or webinar recording
30. Random posts like dinner plans or weekend plans – Yes, it’s okay to share it from business handle because it will show that you are a real person
31. Share popular, trending Reddit topic
32. Share video testimonial
33. Post a picture and ask followers to come up with interesting captions for the image
34. Breaking industry news
35. Wish your followers on holidays
36. Offer free eBook
37. Feature a star employee
38. Share industry research with your point of view
39. Humor – cartoons work the best at the start of the day!
40. Finally, don’t forget to respond to a tag

Got any more to add? Share your ideas through comments.