In the world of financial services, it’s not enough to be good, you also have to be seen as good.
That’s especially true if your target audience includes fintechs, fast-moving, tech-first companies that make decisions based on what (and who) stands out in their digital periphery.
We’ve worked with technology companies of all sizes, payment processors, banking service providers, KYC/AML platforms, and infrastructure players. Many of them tell us the same thing:
“We want to work with fintechs, but we’re just not getting their attention.”
“They don’t respond to our outreach.”
“We have enterprise credibility, but fintechs don’t even know we exist.”
Sound familiar?
Here’s what we’ve learned over the years:
You don’t need big ad budgets to attract fintechs.
You need a brand that’s visible, credible, and sharp.
In this blog, we’ll break down why fintechs aren’t noticing traditional technology companies, and how we can help change that using content, social media, and digital presence (no paid ads required).
Why Fintechs Don’t Engage with Most FS Brands
Fintech founders and decision-makers live in a high-speed, always-on world. They’re constantly evaluating new tools and partners, but they’re also bombarded with noise.
If your FS brand isn’t cutting through that noise, it’s likely due to one (or more) of these:
1. Your online presence doesn’t match your real-world credibility
You’ve worked with Tier 1 banks. You’ve been around for years. But your LinkedIn page has 300 followers and a stream of press releases. Your website still talks like it’s 2011.
To a fintech, this signals legacy, not leadership.
2. Your messaging is too generic
If your pitch sounds like everyone else, secure, scalable, future-ready, you’ve already lost. Fintechs want to know: What exactly do you do, who have you helped, and how fast can you deliver?
3. You’re missing the places they hang out
Fintech leaders consume content on LinkedIn, niche newsletters, podcast episodes, and Slack communities. If your brand isn’t showing up where they learn and share, you’re invisible.
What Actually Gets Their Attention
We’ve helped tech brands build real traction with fintech audiences using an organic, content-led approach that focuses on visibility, clarity, and credibility.
Here’s how we do it.
1. Build a Clear Narrative That Speaks Their Language
Most tech companies try to be everything to everyone. That doesn’t work with fintechs.
We help you define a sharp, focused positioning:
- What exactly do you solve for fintechs?
- What makes you faster, simpler, or more compliant?
- What do your existing fintech clients love about you?
Then we help you say it clearly, without buzzwords, without fluff. Because fintechs can smell generic messaging a mile away.
What changes:
Instead of chasing meetings, you start attracting interest.
2. Create Founder-Led and Expert-Led Content
Fintechs follow people, not brands.
That’s why we build founder or leadership visibility into your strategy. We work with your CEO, Head of Product, or CTO to:
- Share sharp insights on LinkedIn
- Break down key market trends
- Comment on regulatory updates or infra shifts
- Highlight lessons from working with digital-first clients
These aren’t corporate updates, they’re real voices. And they travel.
We also craft technical or domain-focused blogs written by (or ghostwritten for) your solution architects and product heads. This shows depth, and that matters in fintech circles.
What changes:
Your team becomes known as the go-to voice in your category.
3. Turn Case Studies Into Compelling Proof
Nothing convinces like proof.
But a lot of companies keep their wins hidden in long decks or internal folders.
We turn them into:
- Mini LinkedIn case studies
- Carousels showing before/after metrics
- Short blog stories that highlight the challenge–solution–impact journey
Even if you can’t name the fintech client, you can talk about the problem solved and value delivered.
What changes:
You start influencing fintechs who are facing the same issues, and looking for a partner who “gets it.”
4. Use LinkedIn Strategically, Not Randomly
Posting company news once in a while isn’t a strategy.
We manage end-to-end LinkedIn presence for tech company’s, company pages + founder pages.
Here’s what we focus on:
- Weekly content that adds value, not noise
- Posts that speak to fintech pain points (scalability, compliance, API performance, onboarding time)
- Engagement with relevant fintech voices and communities
- Analytics to see what’s resonating
- We also repurpose one strong idea into multiple formats:
- A blog becomes a carousel. A founder’s quote becomes a text-only post. A client win becomes a story.
What changes:
Fintech decision-makers start recognizing your name, and remembering it.
5. Make Your Website Work Harder
Many websites feel like digital brochures. Long paragraphs, generic value props, unclear CTAs.
We help refresh your website so that:
- Your fintech messaging is front and center
- Your expertise is demonstrated through blog content, client stories, and team bios
- Your tone feels modern, confident, and accessible
- Your calls-to-action are frictionless
You don’t need fancy animations. You need clarity and confidence.
What changes:
Fintechs land on your site and get what you do, without guessing or downloading a PDF.
And Yes, All of This Without Paid Ads
No boosting. No funnels. No landing page lead bait.
We focus on organic reach because:
- It builds compounding visibility
- It creates searchable assets that last
- It earns trust, because it’s not forced
And for mid-sized FS brands trying to win fintechs, trust is the real currency.
Final Word: It’s Not Just Marketing. It’s Market Fit.
When tech companies offering compelling solutions struggle to engage fintechs, they often look for tactical fixes:
Change the deck. Hire another BDR. Run a webinar.
But the root issue is deeper:
Your brand is not showing up where it matters, in a way that matters.
At Midas Touch Consultants, we help companies fix that. We turn your expertise into a digital presence. Your experience is an influence. And your credibility in conversations.
Here is a story of one global technology consulting firm we work with: highly respected in the cards, payments, and lending space, has delivered 1000+ projects across 16 countries. Their domain expertise was undeniable. They wanted fintechs to notice them.
We worked closely with their leadership to reshape their brand narrative, make their positioning fintech-relevant, and build consistent visibility through founder-led and niche content and technical storytelling. Without spending on ads, they began drawing inbound attention from the very fintechs they once struggled to engage.
That’s the power of showing up in the right places, with the right message, consistently.
All without paid ads. All without guesswork.
