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If you are

An emerging technology company

  • Are you struggling to become visible to the highly specific target audience?
  • Are you missing on opportunities that you know are out there?
  • Is it difficult for you to demonstrate the real value to the business decision makers?

You need to

Create regular content that demonstrates your expertise in the niche area
Create content about tech trends and industry news with your unique viewpoints
Create highly focused landing pages for specific industry verticals or functional areas
Use social media channels to be seen as a trusted source of information in your niche
Create case studies and testimonials to demonstrate your expertise and impact
Leverage your CXOs social channels to amplify the messaging of the company through authoritative, strong opinions or even contrarian stands

With this, you can

  • Become more visible in the niche
  • Occupy the high ground in your niche
  • Make your target audience more aware of potential use cases and your ability to address those
  • Create greater confidence in the minds of your prospects about your expertise (which could lead to quicker conversions)