Our founders, Radha and Sanjeev, are acknowledged as thought leaders in leveraging digital channels to generate business impact –  specifically for B2B companies. Over the past 10 years, they have spoken at numerous events, published several articles and updates, and have interacted with B2B business leaders across the spectrum.

Distilled from all their experience and discussions, here is a curation of the most disastrous B2B content marketing and social media mistakes (and how to avoid those).