LATEST UPDATE: The event was extremely successful. We had a great time hosting a full house. We have captured our experience and learnings at –

https://www.i-midastouch.com/our-experience-of-hosting-the-first-of-its-kind-b2b-sales-and-marketing-event-and-making-it-super-successful/

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Over the last few years, have you seen:

A dramatic drop in conversations with new prospects
Sharply lower responses to phone calls and email campaigns
Expensive and unpredictable ROI from Google Ads

Your tried and trusted ways seem to be failing you. The nagging suspicion at the back of your mind is correct – things have changed –

94% of B2B Buyers conduct some form of online research before purchasing a business product
52% of B2B Buyers view 2 – 4 pieces of content before making a decision and a further 28% view 5 – 7 pieces of content
75% of B2B Buyers & 84% of C-level or VP-Level execs use social media to make purchasing decisions
Seven out of 10 small- and mid-sized suppliers are engaging with prospects through social channels

The B2B buyer has become more informed and self-contained. This is especially true for companies looking to sell into the international market, and even more true in the technology space.

HERE IS YOUR CHANCE TO HEAR FROM OTHERS WHO HAVE SEEN THIS CHANGE AND ACTED ON IT.

In this event you will hear from reputed practitioners of this craft, their personal stories, tips, tricks, challenges etc.

Who should attend:

CEO’s, Top Management, Business Development Heads, and Sales Heads of businesses selling to other businesses

What you will learn

Relevance of digital marketing for B2B
General principles and how sales works in this new dynamic, and some real-world examples
Business level understanding of Content Marketing and B2B Social Media
Personal stories, tips, tricks, and challenges of leveraging social media

Agenda

1:30 – 2:00 — Registration and Tea/Coffee

2:00 – 2:45 – Opening Session on how sales dynamics have changed

2:50 – 3:35 – Session on the impact of digital transformation on marketing

3:40 – 4:25 – Session on Role of Content Marketing

4:30 – 5:00 – Networking over high tea

5:00 to 6:00 – Panel Discussion with practitioners of this craft, their personal stories, tips, tricks, challenges etc

Speakers

Vishwas Mahajan – Global Trustee at TiE, Tech Entrepreneur, Founder – LifeLine Systech Solutions
Ashutosh Parasnis – Founder at NewBox Consulting (Strategy Linked Innovation Management & Digitalization)
Shivesh Vishwanathan – Head of Product Marketing, Accelerite (Persistent Systems)
Avani Nagwann – Head Marketing & Business at HooFit (formerly workout.CASH)
Ashutosh Saitwal – Enterprise Software, Automation Leader | Investor | Writer | Speaker
Radha Giri – CEO, Midas Touch Consultants
Sanjeev Nambudiri – Co-Founder, Midas Touch Consultants