IIM Sambalpur – Social Media for Business – Course

Our co-founder, Sanjeev Nambudiri has been teaching the course modules on “Social Media for Business” to the 2nd year, Marketing specialization students of the Indian Institute of Management, Sambalpur for the last 4 years now. The modules form part of the Integrated Marketing Communications course at the institute. His most recent lectures were delivered over the 23rd and 24th of Nov., 2019.

The module covers:

-The business reasons to adopt social media

-Basics of Content Marketing

-Social Media for Startups

-Basic of Personal Branding for Businesses