The 3 Changes B2B Sales Veterans MUST Embrace To Stay Relevant

Sales – The one thing important for the growth of the business. Until a few years ago, B2B sales included in-person meetings, cold emailing, and client discovery calls. However, it’s 2024 and the story is drastically different as the sales cycle has evolved and the way we sell is rapidly going out of fashion.  In […]

Crisis Management Through Social Media with Case Study

We live in the digital world- where social media platforms have become a channel of connecting and communicating for these companies with their clients.  While this is to engage the clients and draw potential future clients, companies also have to deal with crises. If company actions or statements are generating negative responses from the online […]